By the time PennSpring met Burch Materials and Supplies (now known as EastRock Solutions), the company was already a leading, full-service distributor of equipment and supplies in the aggregate, mining, industrial and material processing industry space. But scale had exposed cracks. Orders lagged behind deadlines. The customer base wasn’t expanding fast enough. Succession planning was stuck in theory. And the incentive structures — the way the teams got paid — weren’t driving the behavior the business needed.

Our first move was people focused. We worked with the founder to identify, nurture, and elevate the next generation of leadership. During PennSpring’s ownership, that talent bench deepened, giving EastRock a leadership team built to carry the business forward. Next came the product mix. Together with management, we stripped out low-margin, high-touch products that soaked up too much attention for too little return.

That freed the sales team to focus on the big wins — the deals that moved the needle. Then we aimed for expansion. EastRock developed an adjacent, complementary product that opened doors to new markets. PennSpring provided both the capital and the go-to-market support to launch the new line with force.

Additionally, PennSpring lead a total rebrand of the company, including a new name, brand identity, collateral and a dynamic new website. Changing the name from Burch Materials and Supplies to EastRock Solutions best reflects who they are today: an efficient, modernized provider with deep regional roots, and a passion for advancing American infrastructure.

In recent years, the company added a services component to its customer offering, creating value through custom, end-to-end solutions to nearly every unique need. This agility has taken the company well beyond its beloved Pennsylvania home – it now services customers in New Jersey, New York, Maryland, Delaware and Virginia as well. The new brand identity embodies this fusion of legacy and promise.

By the time of exit, EastRock wasn’t just bigger; it was sharper, faster, and more focused. The systems, leadership, and product strategy were in place — and the market responded. The handoff was clean. The legacy, intact.