Mobiniti
Mobiniti had all the makings of a growth story — a feature-rich platform, loyal customers, and an ambition to scale. But somewhere past the early wins, the numbers started to stall. Margins thinned with every push for new revenue, like an engine revving higher but losing horsepower.
The problem wasn’t vision. It was infrastructure. The backend architecture groaned under the weight of growth. The transactional billing model, once a clever go-to-market choice, now produced revenue swings that scared off institutional buyers. Scaling was becoming an exercise in diminishing returns.
PennSpring’s first move was to sharpen the aim. Together, we identified the most accretive customer segments — the ones who generated not just revenue, but healthy margins. We built a sales and marketing framework to win those customers and keep them.
Then we went under the hood. Our specialized team worked alongside Mobiniti’s developers to modernize the architecture, making it stable, efficient, and capable of handling 10X growth without a single additional headcount.
Finally, we attacked the volatility problem. We designed and implemented a recurring revenue model that made cash flow predictable enough for institutional comfort, but flexible enough to handle customer seasonality. The result: a stronger, more scalable business that could grow without bleeding margins — and that the market could finally value for what it was.
“PennSpring’s financial and operational resources empowered us to build on our success and take Mobiniti to even greater heights. Partnering with Lou and the PennSpring team was an outstanding opportunity for our entire organization.”